GOLDEN PAGES

CROSS CHANNEL DIRECTORY REPOSITIONED BY MARKSTONE

Golden Pages, Ltd, Israel’s leading directory publisher, is slated to offer an Initial Public Offering on the Tel Aviv Stock Market in Q1 or Q2, 2007. Golden Pages, begun in 1968, produces and distributes over 70 different yellow and white page directories and has long been Israel’s dominant directory brand. Following a recent acquisition by Markstone Capital Group, Golden Pages has taken steps to reposition itself in several emerging and established markets, including new cellular and online technologies. Golden Pages, under the expert supervision of newly installed CEO Nir Lampert, is looking to strengthen its online presence and become the leading interactive shopping portal for Israelis. To that end it has recently acquired controlling interests in three major Israeli internet properties: Zap, the top comparative shopping portal in the region, Professor, the leading online student brand, and Rest, the largest restaurant presence online in Israel. These acquisitions will work in concert with Golden Pages’s other recent acquisitions.

The reputable imprint is positioning itself as a major media brand by moving beyond its web presence and into cellular, SMS and telecommunications. Cellular technologies have become part of Golden Pages expansion and repositioning, carried out largely thanks to the capital afforded through Elliott Broidy’s private equity fund, Markstone Capital Group, whose stated goals are the reinvigoration of low-tech Israeli businesses through an influx of capital and a focus on global thinking and local leadership. In addition to their print and online brands, Golden Pages has also broken new ground for a directory listings company by becoming the first major directory to offer services over cable television. Mr. Lampert’s innovations, coupled with increased capital from Markstone, mark Golden Pages as an industry leader and innovator. Golden Pages is currently the only global directory listings corporation to offer services across four channels: print, web, cellular and cable and warrants attention from any serious international investor.